The Emergence of Emerging Market Innovation
Wednesday, April 21st, 2010The most recent issue of The Economist ran a wonderful survey of innovation in emerging markets (see Special Report on Innovation in Emerging Markets). The collection of articles discusses how innovation is helping developing countries catch up with their developed country counterparts, and how emerging market multinationals, through internal innovation and acquisition, are becoming formidable global competitors.
Developing countries are becoming hotbeds of business innovation in much the same way as Japan did from the 1950s onwards. They are coming up with new products and services that are dramatically cheaper than their Western equivalents: $3,000 cars, $300 computers and $30 mobile phones that provide nationwide service for just 2 cents a minute. They are reinventing systems of production and distribution, and they are experimenting with entirely new business models.
Emerging-market champions have not only proved highly competitive in their own backyards, they are also going global themselves.
The United Nations World Investment Report calculates that there are now around 21,500 multinationals based in the emerging world. The best of these…are as good as anybody in the world. The number of companies from Brazil, India, China or Russia on the Financial Times 500 list more than quadrupled in 2006-08, from 15 to 62. Brazilian top 20 multinationals more than doubled their foreign assets in a single year, 2006.
At the same time Western multinationals are investing ever bigger hopes in emerging markets. They regard them as sources of economic growth and high-quality brainpower, both of which they desperately need. Multinationals expect about 70% of the world’s growth over the next few years to come from emerging markets, with 40% coming from just two countries, China and India. They have also noted that China and to a lesser extent India have been pouring resources into education over the past couple of decades. China produces 75,000 people with higher degrees in engineering or computer science and India 60,000 every year.
The world’s biggest multinationals are becoming increasingly happy to do their research and development in emerging markets. Companies in the Fortune 500 list have 98 R&D facilities in China and 63 in India.
I agree that there are some truly exciting opportunities in developing markets, especially China, India, and Brazil. The potential those markets hold certainly make me hopeful for the prospects of long-term economic development.
That said however, frequent readers of this blog know where I stand with respect to the prospects for developing countries (and their firms) to quickly close the capabilities gap with the developed world. Despite the incredible potential these markets hold, my position has been that we ought not get too giddy thinking that developing countries will be able to catch up anytime soon (see China Attracting High-Tech Research or Doing Business in a Developing Country). They face some serious headwinds.
First, the US alone accounts for one third of worldwide R&D expenditure. Developed countries as a group account for around three quarters of worldwide R&D expenditure. Second, much of the R&D that developed country multinationals conduct in developing countries is skewed toward low value-added activities. Third, much of the “innovative” activity engaged in by local firms in developing countries centers on the simplification of existing technologies from developed countries for less sophisticated local consumers. Fourth, developing countries are still relatively economically and politically unstable. They are fraught with structural problems that in no way guarantees that their economic growth will continue unimpeded, and their political and economic institutions remain underdeveloped. Finally, it is true that emerging market multinationals have grown significantly over the past several years with an impressive number of entries on the Financial Times 500 list. However, much of that growth has been achieved through acquisition of developed market firms at the peak of the equity bubble. It will be interesting to see how those acquisitions fare over the next decade.
I hope that doesn’t come across as curmudgeonly because I do absolutely believe that there will be nothing more exciting than witnessing the growth and development (both the good and the bad) of the BRIC markets over the next 50-100 years (if only I could live long enough). I just think that the unbridled optimism with which many mainstream media pundits describe emerging markets needs to be put into context, and tempered with a dose of reality.
Nevertheless, each and every article in The Economist survey is well worth the read. I strongly encourage you to take a look for yourself (see Special Report on Innovation in Emerging Markets).
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