Media Appearance: Kodak Bankruptcy
January 23rd, 2012Last week I appeared on Xinhua’s CNC World Report discussing the Kodak bankruptcy.
The discussion centered on Kodak’s history and its response to industry change. As I mentioned in the interview, Kodak was unable to change its internal culture so as to benefit from the shift to digital photography – technological change that, paradoxically, it helped usher in. Kodak did not realize the potential of digital photography early enough and it reacted late, by which time it was far too late to play catch up.
A little snippet:
As film began its path to obsolescence, Kodak missed the opportunity on several occasions to jump into the digital world. It first underestimated the impact that digital would have on its business and then it ignored what it might mean…Once it tried to jump in it was far too late.
You can watch the full clip below (or by clicking on this link):
