The Economist ran an interesting article that proposed a solution to short-termism, a serious problem afflicting capitalism (see A Different Class). According to the Economist:
The spectacular collapse of so many big financial firms during the crisis of 2008 has provided new evidence for the belief that stockmarket capitalism is dangerously short-termist. After all, shareholders in publicly traded financial institutions cheered them on as they boosted their short-term profits and share prices by taking risky bets with enormous amounts of borrowed money. Those bets, it turns out, did terrible damage in the longer term, to the firms and their shareholders as well as to the economy as a whole. Shareholders can no longer with a straight face cite the efficient-market hypothesis as evidence that rising share prices are always evidence of better prospects, rather than of an unsustainable bubble.
I guess what the author is suggesting is that if equity market participants could have anticipated the long-term consequences of managerial action of this sort, they would have punished those engaging in such behavior, but they cheered them on by bidding up share prices instead. OK. Fair enough. A lot of ink (pixels?) has been spilled criticizing the efficient market hypothesis on this count.
Nevertheless, I agree that short-termism is a real problem. I’ve written a bit about too, but mostly with respect to how it impacts executive pay (see Revisiting Executive Pay, The Credit Crunch and Executive Pay, or A New Approach to Executive Compensation). I have made the following point, or something closely related, in each these posts:
…let’s not forget about the accounting assumptions about the firm. The standard assumption in accounting is that firms have an infinite lifespan. They are assumed to be around forever. Moreover, in finance we assume that firms should maximize the net present value of all future cash flows. However, there is a fundamental disconnect between some of these assumptions and the state of the world. Although the firm is supposed to be around forever, human beings are not. The average lifespan of the homo sapien is around 70 years. And if you consider the lifespan/tenure of a typical CEO (now less than 4 years), the picture looks even bleaker. This creates a severe incentive problem. If I’m a typical CEO, what incentive do I have to look out for the best long-term interests of my firm? After all, I’ll probably only be around here for a few years. In this sense then, CEO’s have an incentive to increase near-term performance sometimes at the expense of long-term performance.
But I also recognize that the investment environment around the CEO has changed quite drastically, and that the CEO is often making seemingly rational decisions given the structural environment he or she faces coupled with his or her pecuniary incentives. For example, I wrote in Revisiting Executive Pay and echoed in an Op-Ed at the IB Times (see Executive Pay: The Problem is Systemic):
…we need to ask ourselves, “Who are shareholders?” Although seemingly a silly question, the answer has important implications for corporate governance and executive pay. Historically, shareholders were individual company owners (often dispersed) who held stock for long periods of time. Today, the picture is quite different. Shareholders are represented less and less by individuals holding stocks for the long-term, but by institutions looking to make a quick buck – buying and selling with incredible frequency. The rise of such “traders” (those who seek to profit from near-term volatility in stock prices) has changed the nature of the system. Whether they be institutional or individual, it seems that there is a large class of traders (not investors) today who are looking to profit from the tiniest movement in share price. These traders are inconsistent with the spirit of the view of the shareholder as owner. They are not really “owners”, and often do not even necessarily care about the survival of the firm. They only care about micro-movements in share price.
What’s more, with institutions [more] interested in trading than in ownership, the incentives of the institutions align with those of the CEO’s. That is, with institutions looking to make a quick profit, short-termism on the part of the CEO is not only condoned, but sometimes encouraged.
The Economist not only echoes that sentiment, but provides supporting evidence for the changing investor landscape:
In the early 1980s shares traded on the New York Stock Exchange changed hands every three years on average. Nowadays the average tenure [holding shares] is down to about ten months. That helps to explain the growing concern about short-termism.
In the past I offered some ideas for how to deal with the short-termist problem via executive compensation – restricted shares instead of options, board mandates, say on pay, etc. The author of the Economist article proposes an alternative that attacks the problem from the equity-market side via dual-class shares (one set of shares for investor/owners and one set of shares for trader/owners).
If the stockmarket can get wildly out of whack in the short run, companies and investors that base their decisions solely on passing movements in share prices should not be surprised if they pay a penalty over the long term. But what can be done to encourage a longer-term perspective? One idea that is increasingly touted as a solution is to give those investors who keep hold of their shares for a decent length of time more say over the management of a company than mere interlopers hoping to make a quick buck. Shareholders of longer tenure could get extra voting rights, say, or new ones could be barred from voting for a spell.
Dual-class shares are nothing new. Neither are shares with uneven voting rights. However, the evidence thus far is inconclusive with respect to the effectiveness of dual-class and/or vote-differentiated shares on firm performance. If anything, the academic literature suggests that they don’t always work in practice as they are intended in principle. It has been well documented that the holders of shares with greater control (ownership) rights can take advantage of the holders of shares with fewer control rights. Research demonstrates that firms with dual-class shares make decisions that are often not in the best interests of minority shareholders, especially when it comes to private perquisites, compensation, and investments.
That said however, I don’t think this is a reason to dismiss the idea of dual-class shares offhand. I think that the principle underlying the idea is a good one. If we can find some way to build in protections for minority shareholders, or to implement executive compensation plans that provide managers greater incentives to maximize for the long run, there just might be something to it…
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