Advertising Age Op-Ed
April 6th, 2009Advertising Age recently asked me to write a short Op-Ed summarizing my reaction to the Obama administration’s stance toward GM and Chrysler. You can find the full piece on the Advertising Age website, or by clicking on the accompanying link (The Obama Administration Got it Right).
For those of you who have followed this blog, my opinion should not come as a surprise. I have expressed sentiment consistent with the Auto Task Force’s decision for the last half-year or more (see GM and Chrysler: Finally a Sensible Approach, Pre-Packaged Bankruptcy, Preventing Moral Hazard, and Aid for Chrysler? Just say No! for background).
Given that the decisions made by the Obama administration were largely consistent what I had been advocating, I am sanguine.
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April 23rd, 2009 at 6:21 pm
Interesting blog post. What would you say was the most important marketing factor?